8 Viral TikTok Beauty Products That Actually Work

Feature Image by Tower28

TikTok has made us laugh, taught us new dances, showed us “secret menu” Starbucks drinks, and connected us with others. There are so many ways in which we use TikTok and how the app has changed the world around us; especially in the beauty space.

The beauty industry, once again, has been disrupted by TikTok and its ability to make products go viral. Whenever someone, influencer or not, creates a video talking about a beauty product that has impacted their entire beauty routine, the rest of the app follows and it becomes a sensation.

Here at FabFitFun, we did the work for you and rounded up the most viral TikTok beauty products that actually work.

@haleyphamMy holy grail for ???? #lipcombo #makeup #tiktokmademebuyit #notsponored lol♬ Awkward Silence – The Elevator Music Jazz Trio

Tower28 ShineOn Milk Lip Jelly in Coconut

Tower28 is having a moment and their viral lip product is one of the reasons why! Positioned as an alternative ‘milk’ to lipgloss, this soft, plant-based lip product gives you everything you love about gloss without any of the hangups, including dry, sticky lips. People on TikTok are obsessed with the coconut shade and once you try, you will be too!

@killljoyyReply to @_notbrooke_♬ original sound – carly joy

eos Shea Better Shave Cream

You’ve never had a shave like this! This shave cream recently went viral because of its ability to leave you without razor bumps, especially on the bikini line. The shaving cream is formulated with shea butter, like the name suggests, which is naturally anti-inflammatory along with vitamin E and C to keep the skin moisturized. For less than $5, your skin will be summer-ready!

KVD Beauty Apple Foundation Balm

This new foundation from KVD Beauty was recently released and is already making a splash on TikTok. The full coverage and hydrating formula is filled with apple extract to nourish skin and sodium hyaluronate to hydrate. TikTok users have been applying this foundation balm to their skin, on camera, to show just how full coverage it is.

@emxlydavisI tried this freckle thingy from the brand Freck Beauty and I’m so happy #foryou #foryoupage #makeup @freckbeauty♬ original sound – Lily Marie François

Freck Beauty OG Freckle Pen

Have you ever wanted freckles? Well, now there is a beauty brand dedicated to that trend. Freck Beauty’s Freckle Pen has found its way to TikTok and everyone loves it. The Freckle Pen is a light brown pigment paired with a fine tip pen, so all you need to do is gently press the brush onto your skin and you’re left with faded, natural-looking freckles!

Are you going to try any of these viral TikTok beauty products? Let us know in the comments below!

xx, The FabFitFun Team