More beauty stores are feeling the pressure to close all their locations as the novel coronavirus, also known as COVID-19, is continuing to spread. Ulta Beauty is the latest major shopping chain to announce that on Thursday, March 19 it will temporarily close all storefronts until March 31.
“I want to make sure that our guests and associates know there is nothing more important than our collective health and safety,” Ulta Beauty CEO Mary Dillon writes in a statement. “We look forward to the time when we can re-open our stores, bring our associates back together, and invite you back in to Ulta Beauty.”
The beauty industry is taking a huge hit during this pandemic, with many professionals losing work and a steady source of income. But Dillon assures buyers that the company will continue to pay store and salon associates, as well as provide benefits for those who are currently enrolled.
Ulta follows the likes of Sephora and Glossier, which have also temporarily closed all their locations. As the Centers for Disease Control and Prevention (CDC) recommends people practice social distancing and avoid any gatherings of 10 or more people, stores are doing their best to help contribute to these efforts.
But for anyone still looking to shop from the comfort of their own home, they can still do so. Ulta.com is holding its 21 Days of Beauty sale, which launched yesterday. As an added bonus, shoppers get free shipping for any purchase of $15 or more.
“We’re in this together. We can’t wait to see you again IRL,” reads the caption of the Instagram announcement. “Until then, we hope we can continue to be a source of joy and inspiration.”
Read more stories about protection against the coronavirus:
Now, watch a video on the evolution of French beauty: