As the coronavirus continues to spread, it’s still Fashion Month — and the effects are being felt by those in the industry. Case in point: On Sunday, February 23, Italian designer Giorgio Armani opted out of doing his live show in Milan, Italy, choosing instead to stream footage of the catwalk online due to increasing concern over the disease.
As the New York Post reports, Armani’s firm said he decided to cancel what was supposed to be his 4 p.m. show in order to “keep guests safe,” as coronavirus cases in northern Italy have skyrocketed from three to more than 200 in just a few days. So, just like that, models walked the runway without an audience. The Italian fashion house released a statement early on Sunday to further explain the decision:
“The show will be shown behind closed doors, due to the recent developments of coronavirus in Italy, live-streamed in front of an empty teatro [theater] on the Armani website, therefore please do not attend the show this afternoon. The decision was taken to safeguard the well-being of all his invited guests by not having them attend crowded spaces.”
This marks the first time that Armani has canceled a show to a public health concern like this. Fellow Italian designer, Laura Biagiotti, followed suit on Sunday as well and streamed her show online.
To learn how why surgical masks might do less to prevent the spread of the disease than some think (and what you can do instead) read more of our coverage about coronavirus here.
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