How Jessica Alba Achieves Her Clean Beauty Glow


Welcome to another episode of Beauty Haul, where we challenge contestants to both shop ($150 budget!) and apply a full face of makeup in less than 30 minutes.

Jessica Alba balances acting, running two successful brands, and raising three kids—all while looking effortlessly on-point. The Honest Company and Honest Beauty co-founder invited into her makeup routine, taking on the Beauty Haul challenge in the process. Tasked with 30 minutes, $150, and not one, but two faces to touch-up, Alba proved up for the challenge.

Within five minutes at Target, Alba had stocked up on most of her supplies. While perusing the aisles, she opened up about what she avoids in her clean beauty routine (hint: fragrance is a faux pas) and why any product with an elongated ingredient list is “a little sus.”

When it comes to praise-worthy products, Alba thanks the Honest Beauty cream blush for her signature glow and names five ways to use the brand’s Magic Balm (hello, cheekbones, lips, and cuticles). Watch to see how the beauty mogul shops and selects a look perfect for a night out, all while racing against the clock.