Jonathan Van Ness is known for a number of things: giving great grooming advice on Queer Eye, his morning coffee dances on Instagram, being a human ray of sunshine, his partnership with skin-care brand Biossance, and his seriously gorgeous hair. That last one alone would make him a trustworthy hair-care line founder, and when you remember that he was a celebrated hairstylist before he became an internationally beloved media personality, it just seems like a no-brainer. So we’re not surprised — but we are beyond delighted — that JVN has announced he is, in fact, launching a hair-care brand.
Van Ness made the announcement on Instagram on Tuesday, January 13, sharing that this move is essentially the next step in his relationship with Biossance.
“I’m so full of gratitude to share with you that after years in the making I’m launching my very own haircare brand!” Van Ness wrote in the caption accompanying a carousel of photos. “@biossance has earned my trust in skincare over the years and we’re ready to take our relationship to a whole new level. GAME CHANGER ALERT 🚨 I’m teaming up with their parent company Amyris to develop their, and my, first ever haircare line!”
The TV personality and fully decent gymnast and figure skater continued, “This haircare line is my new baby and this team is the only one I trust to develop a line of products that carries my name and ethos. Together, we’re developing a haircare line that will be inclusive for all people, effective for all hair types and sustainable to our gorgeous Earth. We’re ready to revolutionize the haircare industry and can’t wait to share it with you later this year. 💜”
At this point, we don’t know much more about the brand — what it will be called, what products will launch first and when, etc. — but we’ll be sharing that information with you as soon as we have it. Until then, we can rely on his guidance to beautifully air-dry our hair.
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