Modern Mothers: How Can Beauty Brands Engage With This Unique Generation?


9 Min Read |

As we emerge from a period of lockdowns and life restrictions, the world is welcoming a new generation of pandemic babies — and mothers. So beauty brands are reimagining their maternity marketing campaigns and implementing new strategies to engage with a new kind of mother; one who has experienced pregnancy amid global chaos, and fought to protect her birth choices and her baby.

What can you do to make your beauty brand stand out to this unique generation of maternity cosmetics consumers?

The Covid baby boom predicted in early 2020 may…