The Entrepreneur’s Dilemma; To Sell or Not to Sell?


8 Min Read |

At some point in the development of their company, founders are confronted with a decision — should they ‘cash out’ or should they retain ownership and focus on generating revenue for bigger profits? When founders do decide to sell, the decision-making process is only just beginning. They must consider who to sell shares to — which investors would make the right partners? And what percentage of the business should they offer?

Why Sell?

The top reason for selling equity is to monetize the business. This could be to create capital to expand and develop the company, or it could be because the founder is no longer committed to carrying the business forward alone — or at all.

Charlotte Tilbury scored a…