6 Min Read |
Fragrance has been one of the few growth categories for beauty retailers over the past year. The reason? Shoppers are buying candles, diffusers and other scented items as they take comfort in smaller indulgences during the coronavirus pandemic. According to recent research from ReportLinker, the Global Scented Candles Market size is expected to reach $645.7 Million by 2026, rising at a market growth of 11. 8% CAGR during the forecast period.
What Factors Are Driving This Growth?
A rapid surge in online presence has led to increased demand and sales by bringing a greater selection of new offerings to buyers than could be expected through physical retail alone. Where, once, big designer brands were content to expand their range into perfumes and scents, many now see opportunities in…