TikTok’s Community of #VintageGirls Reveal Their Best Hair and Makeup Tips


If you’re a beauty fan to any degree, there’s a solid chance you’ve got your own take on the “Old Hollywood” look. There’s an even bigger chance you fall back on that era’s signature winged eyeliner, matte red lips, or bouncy curls for important formal occasions. But to a large community of women on TikTok, that retro look isn’t just a Marvelous Mrs. Maisel cosplay — it’s a lifestyle.

Those who spend a better part of their free time scrolling through the app have probably come across at least one woman done up as if she’s just been teleported from the 1950s. Peruse through the app’s #VintageGirl feed, though, and you’ll unearth dozens of women whose hair, makeup, and wardrobe look like that all the time. To them, victory rolls, powdered complexions, and pearls are just as much a part of the present as they were the past.

They might share a passion for aesthetics from another time, but TikTok’s self-proclaimed Vintage Girls vary in age and background. There’s Paige Lavoie, for example, a 30-year-old young-adult author in Florida who became obsessed with the Turner Classic Movies network as a teenager. And 18-year-old Kayla Moore, a student from Maryland whose parents exposed her to ’50s music and fashion at an early age. Or Alexandria Prentiss, a 26-year-old stay-at-home mom in Arkansas who’s been dressing in retro garb since landing a job at a local vintage boutique in 2014.

For some of TikTok’s Vintage Girls, the retro lifestyle expands far past appearances. Lavoie lives in a house built in 1955 and says her husband, who’s just as dedicated to the ’50s look as she is, has built them furniture based on the time period. Moore thinks having retro clothing, hair, and makeup has ultimately affected her behavior. “It affects everything, like how you carry yourself and your other mannerisms,” she says. Madeline Montclair, a 20-year-old student in California, is “a living historian” who participates in historical reenactments.

The primary thing they all have in common, of course, is great hair. Unsurprisingly, most of the Vintage Girls we interviewed prefer hair curlers over irons for creating their big, brushed-out finger waves. “I do a wet set — sleeping in curlers after taking a shower — using Conair Soft Curlers and Suavecita Grooming Spray,” says Montclair. “Then in the morning, I use my Mason Pearson Mixed Brush and I smooth everything out with Living Proof Nourishing Oil.”