Here’s Everything We Wore to the First Day of London Fashion Week


Team Who What Wear UK has downed tools in the office, jumped into the back seats of our sweet LFW ride (the very swish Overfinch) and left the regular grind behind in order to attend every possible show, presentation and party for London Fashion Week. The next five days have a lot in store, and it’s only natural that our outfit choices play a big part during this time.

It can be tempting to buy lots of new shouty, trend-led items for London Fashion Week that don’t exactly sit within the rest of your wardrobe. But our approach to fashion week dressing is to wear an outfit we’d wear to the office or dinner on a normal week—just on a good hair day when you’re slightly more ahead of the washing pile than usual.

We’ll be wearing all of our old favourites, trying out new rental services to borrow special pieces and wearing new pieces that we know we’ll love far beyond fashion week. We’ll be charting the team’s look each day in this rolling gallery, directing you straight to the products you can still get a hold of and offering alternatives for vintage or out-of-season items.

Keep reading to see what WWW UK’s editors are wearing to LFW.