H&M’s Conscious Collection is the Best Fashion Edit I’ve Seen All Year


We all know that when it comes to fashion and sustainability, the solutions presented aren’t always flawless, and while the high street has a way to go in improving its practices, we can’t deny that H&M is one of the brands pushing for development in this area. Described as ‘an incubator for new materials and innovations’ every year H&M’s Conscious Collection has pushed the boundaries of closed-loop production, developing fabrics that they then integrate into their mainline collections. Twenty-twenty is no different, and the brand’s latest Conscious edit is an ode to the creativity possibilities that come when design and sustainability meet.