One Item 4 Ways—the Instagram Trend Giving Me So Many Outfit Ideas


I’m not sure whether it is because I work in the industry or not, but each time I make a new clothing purchase, I always, always think about price per wear. How many times will I utilise this item, I ask myself? Does it go with the rest of the clothes in my closet? It is versatile enough to be worn all year round?

Livia Firth, the founder and director of Eco-Age, began the #30Wear campaign, a concept that encourages people to consider whether they will wear an item at least 30 times before making a purchase. And while wearing an item 30 times might not seem like an arduous task, finding innovative ways to wear the same item can sometimes be somewhat of a challenge.

Thankfully, influencers everywhere are proving that there’s absolutely nothing wrong with outfit (or item) repeating, regularly offering up a plethora of new ways to wear the same key piece. From Lucy Williams and her beloved Arket leather blazer to Megan Ellaby and her favourite white tee, Instagram provides an almost daily dose of inspiration for re-wearing the looks you love.

Below you’ll find three examples of influencers styling the same piece four different ways, and whether you’re dressing up or dressing down, the following images prove that versatility is key when shopping for new styles. Keep scrolling to see how ASOS Lotte, Megan Ellaby and Lucy Williams style the same piece four different ways.