Rosie Huntington-Whiteley Just Introduced Us to the Coolest Minimalist Brand


Here at Who What Wear, we monitor Rosie Huntington-Whiteley’s style very closely. Whether she’s championing the latest bodysuit by Khaite, or expertly pairing her must-have Bottega Veneta mules alongside the brand’s sellout clutch, you can guarantee we know (and have probably written an article) about it.

That’s why we were particularly excited to discover the model’s latest brand obsession: Low Classic. In a recent Instagram upload, Rosie posted nine new outfit photos—five of which included a piece of clothing by Low Classic. How’s that for an endorsement?

The model seems to have a particular affinity for the brand’s outwear, as she was pictured wearing a utility jacket, a beige blazer and a leather blazer by the brand. In fact, the utility jacket was featured in multiple outfits—worn open, zipped up and belted.

Naturally, we decided to do a little digging and track down items by the brand ourselves. Turns out the Seoul-based label is stocked on Browns, Farfetch, Moda Operandi and more, and also happens to be a lot more affordable than Rosie’s other favourite labels, such as The Row and Bottega Veneta. Keep scrolling to see how Rosie has styled her Low Classic jackets, and then shop the brand’s outerwear below.