The Affordable Brand Our Editors Get All Their Basics From


If you asked us which high-street store we’d be lost without, you probably wouldn’t think we’d say Uniqlo. Yes, we love a bit of Topshop, Zara and H&M for topping up on our trends, but recently we realised that everyone on the Who What Wear UK team’s wardrobes is built around basics from this affordable brand.

When we chatted about it, everyone had a different item they swore by Uniqlo for, from the Extra-Fine Merino Crew-Neck Sweater that’s a personal favourite (I own no fewer than four colourways) to the best fleeces in the business (yes, fleece is back, people). We almost didn’t want to give this one away for fear of our favourites constantly selling out, but we’re nice like that.

The secret to shopping Uniqlo like a fashion editor seems to be to size up to get that expensive-looking slouch (especially in knits); also, don’t be afraid to detour into the men’s department. The unisex style of the clothes is the brand’s biggest asset, especially now that the slightly oversized look is so in.

We’re not the only ones who are wild about the retailer either—our favourite minimalist influencers have been raving about the brand on Instagram too. Especially as the weather starts to turn (it’s not quite Heattech season just yet, but we’ll be ready for it when it comes), the endless layering solutions on offer simply can’t be beaten.

Whether it’s for essentials like the perfectly thin turtleneck jumper or luxe affordable cashmere, you’ll want to check out our top five Uniqlo buys below and all our reasons for loving them. Shhh—don’t tell anyone else.