VB’s Go-To Brow Artist Has Launched a Mascara, and I Was One of the First Try It


The formula itself is thick. Usually, I like my mascara to prioritise length over volume, as my lashes are densely packed but poker-straight, meaning they struggle to hold a curl. On applying the first coat, it became very obvious that this isn’t a mascara that shies away from volume. In fact, almost instantly my lashes appeared to double in density. I was impressed, sure, but it didn’t give the instant length that I crave. Managing my expectations, I continued to work the wand from root to tip, and after the third or fourth coating, I called it a day. However, it wasn’t until I was finished and really took a proper look at myself in the mirror that I realised just how fabulous my lashes looked.

They were voluminous, sure, but they weren’t their usual clumpy selves. They had all of the volume that any great mascara would usually provide, only they were fanned out in an almost natural-looking way that made them appear longer and more impactful than usual. As the days went on, I carried on applying in the same way every morning, and the results didn’t falter. Plus, as far as wear goes, it more or less stays put. Sure, depending on my day, I experienced some level of smudging (it is worth noting that my eyelids get exceptionally oily, though), but it was nothing that couldn’t be dealt with.

Four weeks on, and I think it’s fair to say that I’ve found a truly fabulous mascara to add to my collection. If you want next-level length, it might not be for you. However, if it’s deep, intense volume you’re after (sans clump), I highly recommend you add Lash Brag to your basket ASAP.

Oh, and as a closing remark, I’d like to make an announcement to every single person who has asked me over the course of the last month what mascara I was wearing and rolled their eyes when I couldn’t reveal the secret: It was Lash Brag every single time.